Privacy Policy
Last Updated: 12 May 2025 · Effective: 12 May 2025
Sukhothai Timepiece ("we", "us", "our") is committed to handling personal information with care and discretion. This policy describes what data we collect, how we use it, and the choices available to you. It applies to personal data collected through our website at sukhothai.live and through direct interactions with the atelier.
1. Data Controller
The data controller for personal information collected through this website and the atelier's services is:
Sukhothai Timepiece
27 Mittraphap Road, Mueang
Nakhon Ratchasima 30000, Thailand
Email: [email protected]
Tel: +66 44 247 86 31
We process personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019) (PDPA) of Thailand and, where applicable to international visitors, the principles of the EU General Data Protection Regulation (GDPR).
2. Data We Collect
2.1 Contact Form Data
When you submit an enquiry through our website contact form, we collect: your name, email address, telephone number (optional), and message content. This information is used solely to respond to your enquiry and to arrange any requested atelier appointment.
2.2 Service Records
When you bring a watch to the atelier, we record: your name, contact details (phone/email), watch description, intake date, and service details. This forms the service record returned with your watch at completion and retained in our atelier log.
2.3 Website Usage Data
Our website may collect standard technical data — IP address, browser type, pages visited, and session duration — through analytics tools (if activated). This data is aggregated and not linked to individual identities.
2.4 Cookies
We use cookies to manage your cookie consent preference and to track basic website usage. Full details are in our Cookie Policy.
3. Legal Basis for Processing
- Contract performance: Processing your enquiry or service record to fulfil the requested service.
- Legitimate interests: Maintaining service records for quality and accountability purposes.
- Consent: Where you have provided optional contact details or accepted optional cookies.
- Legal obligation: Retaining records required under Thai business and tax law.
4. How We Use Your Data
- To respond to your enquiry and arrange appointments
- To provide the watch repair or restoration service requested
- To prepare and retain the written service summary for your watch
- To communicate updates on service status
- To comply with Thai legal and tax record-keeping requirements
- To improve our website based on aggregated usage analysis
We do not use your data for unsolicited marketing, profiling, or automated decision-making. We do not sell personal data to any third party.
5. Data Retention
Contact form enquiries that do not proceed to service are retained for up to 6 months, then securely deleted. Service records (intake receipt, service summary, correspondence) are retained for 5 years from the date of service, to meet Thai commercial record-keeping requirements, then securely deleted. Website analytics data is retained in aggregated form for up to 12 months.
6. Data Sharing
We do not share personal data with third parties except as follows:
- Parts suppliers: Where sourcing a specific part for a restoration commission requires placing an order, your watch description (not personal data) may be shared with horological suppliers. No personal contact information is passed to suppliers.
- Legal requirement: Where disclosure is required by Thai law or a competent authority.
- Website hosting: Our website host processes technical data in the ordinary course of site operation under appropriate data processing terms.
7. Data Protection Measures
Personal data stored digitally is held on password-protected systems with access limited to atelier staff with a direct need to access it. Physical service records are stored in a locked location. In the event of a data breach affecting your personal data, we will notify you within a reasonable timeframe and inform the relevant Thai supervisory authority where required under the PDPA.
8. Your Rights
Under the PDPA, you have the following rights regarding your personal data:
- Right to access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Ask us to delete your data, subject to any legal retention obligations.
- Right to data portability: Request your data in a portable format.
- Right to object: Object to processing based on legitimate interests.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any right, email [email protected] or write to our address above. We will respond within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) of Thailand.
9. Third-Party Links
Our website may contain links to external sites (for example, map services). We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.
10. Children's Privacy
Our services are intended for adults (18 years and over). We do not knowingly collect personal data from individuals under 18 without parental or guardian consent. If you believe we have inadvertently collected data from a minor, please contact us at [email protected] and we will delete it promptly.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised Last Updated date. For material changes, we will make reasonable effort to inform users directly where contact details are held. Continued use of our website after an update constitutes acceptance of the revised policy.
12. Contact Us
For any privacy-related questions, requests, or concerns:
Sukhothai Timepiece
27 Mittraphap Road, Mueang
Nakhon Ratchasima 30000, Thailand
Email: [email protected]
Tel: +66 44 247 86 31